After scaling down the size (by request of the curator), the Mayor’s sign looks huge out of context.

 “Better Value Begins with Change” is a simple bit of word play meant to allude to the absurdity of a universal value system, a two party electoral system representing 300 million people, and the intrinsic value of a 49 cent – 700 calorie upgrade.

Many thanks to Marc Wilson and Art & Advertising Signs in Albuquerque for the vinyl work.